Fueled by a passion for elevating Indonesian fruit production onto the global stage, Michael Chendra embarked on a journey upon his return from U.S.A to Indonesia in 2011. In a bid to make his vision a reality, Michael dedicated himself to cultivating and conducting extensive research and development on Indonesian plants.

After six years of persistent trial and error, Michael’s dedication bore fruit, and in 2017, he officially launched NOORYS. This venture marked the beginning of providing fresh figs to local restaurants and supermarkets in the Jakarta area. As the demand for figs surged and the residents of Jakarta became more discerning about this delectable fruit, it empowered the company to broaden its product range and extend its presence to new areas, such as Bekasi, Tangerang, and Bandung.

Fast forward to 2023, PT NOORYS SENTOSA BERSAMA is proud to announce its foray into the Denpasar, Bali areas, bringing the finest Indonesian-grown fruits to a new audience. With an unwavering commitment to excellence and a passion for promoting the rich flavors of Indonesia, PT NOORYS SENTOSA BERSAMA continues to redefine the landscape of the fruit industry in Indonesia.